Happy Holidays

Best of 2019: A Recap

As we wrap up 2019, we would like to convey our sincere thanks to our clients, partners, and supporters. We officially launched on 11th November 2019, and we had a fantastic initial reception! There is a great demand for quality men's underwear that is comfortable yet sexy, versatile yet affordable. Both men and women alike purchased our product in this short timeframe, for themselves, as well as for their friends and loved ones. 

What were the bestsellers of 2019? Here's a quick summary. 

Most Popular Phrase: I LOVE MY WIFE

So popular, that we completely ran out in almost all sizes and styles! Many women asked for sets of three or five, with the "I LOVE MY WIFE" phrase on every pair of boxer briefs. We hear you, we are working on it!

Most Popular Colour: Anthracite

We get this one. Anthracite was our answer to Black. It is a very deep, dark charcoal grey that has a slight shimmer to it. And when many of our customers wanted to stick to a solid color, they picked Anthracite. We agree: it did turn out beautifully on our supersoft and fine micromodal fabric. 

Most Popular Print: Zebra

All our prints were very popular indeed, but our Zebra design was a huge hit as "the underwear for that special occasion". It was also paired often with other solid colors to make unique gift sets. And when guys were shopping for themselves, they immediately went for the Zebra, wonder why... Now that our Passion Collection is out, we'll see if Zebra print gets dethroned by the Red Leopard print before Valentine's Day!

Most Popular Product Variation: LOVE MACHINE in Zebra

LOVE MACHINE Boxer Briefs in Zebra Print

No contest here: we ran out of many sizes for this variation. Who can deny a man who wears boxer briefs in Zebra print that says "LOVE MACHINE" on them? 


That's how we fared in the last couple of months of 2019 - and we couldn't have done it without you! We look forward to bringing you more colors, styles, and bold prints in the new year, so stay tuned!

Wishing you and your loved ones a blessed Holiday Season and a happy, healthy, and prosperous 2020!

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